China Airlines is the national airline of Taiwan, flying 85 aircraft to more than 100 destinations. We developed the airline's corporate design further for its digital channels in Europe. We then wrote a content and technology concept for the websites and built them on our own content management system for Germany, Austria, Italy and the Netherlands. Passengers were to find everything with fewer clicks and book flights faster. Online bookings then rose by about 30%.
Services
- Analytics & conversion optimisation
- Brand identity
- cloudshift® Experience Framework
- Concept
- Content
- Corporate websites
- Customer journey & service design
- Hosting & cloud
- Microsoft® .NET
- Support & maintenance
- Systems integration
- UX research
- UX/UI design
Result
We developed the corporate design further for the digital channels in Europe and turned it into a concept for content and technology. The websites for four markets run on our own content management system. The China Airlines booking engine is built directly into the sites, which keeps the purchasing process simple.
Users maintain content and offers themselves in the CMS. We keep developing the framework, and cloudshift® handles the technical operation.
How it works
Four websites, one system behind them
- Central CMS: cloudshift® Experience Framework
- Germany: Own users and content; Approval process: Draft, Review, Approved; Websites one per country; Booking: Destinations for Germany
- Austria: Own users and content; Approval process: Draft, Review, Approved; Websites one per country; Booking: Destinations for Austria
- Italy: Own users and content; Approval process: Draft, Review, Approved; Websites one per country; Booking: Destinations for Italy
- Netherlands: Own users and content; Approval process: Draft, Review, Approved; Websites one per country; Booking: Destinations for the Netherlands
- Own CDN: delivers the content
- Booking engine: from China Airlines, built into every site
- Central conversion tracking: for all four countries
- Ad channels: Google Ads, Meta Ads, Other channels
Each country maintains its own website, with its own users and its own approval. Measurement still happens in one place: conversions from all four countries come together in the central tracking.
After an RFP throughout Europe, we made the conscious decision to go with a smaller agency with international experience. Convecto perfectly combines industry knowledge with design, technology, and online marketing.
Questions about this project or a new one
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